Reported Open Rate
72.0%
includes Apple MPP
Real Open Rate
41.4%
human opens only
Inflation
+30.6 pts
MPP distortion
Ghost Readers
5,233
machine-only opens
Click Rate
4.7%
unique clicks / sent
Click-to-Open Rate
11.3%
clicks / real opens
Total Campaigns
15
in 90-day window
Total Sent
17,113
email deliveries
| Campaign |
Date ▼ |
Sent |
Reported % |
Real % |
MPP-Only |
Inflation |
Open Split |
Clicks % |
Members
Posts
Activity
Prospects
Engagement